Hey, I’ve just finished (listening) the book What Would Google Do and I must say it was great. The focus of the book was not so much Google as a company and its politics and corporate structure (as some may expect) as what are the principles and ideologies that Google preaches. As well as why such a principles are so successful in today’s world.
About the author (Jeff Jarvis)
After listening the book I became interested in Jeff‘s background and how did he got the idea of the book. Also what other ideas he got. So, naturally, I started following him at Twitter (@JeffJarvis). For anyone who is more interested in reading blogs, you could as well visit the BuzzMachine.com which I intend to follow as well.
What Would Google Do principles
The main principles I will take away after listening to this book are:
- Give people control, and they will use it;
- Control and trust are reciprocally correlated – the more you want to control your audience or customers, the less they will trust you. Handle them the control and you will receive back their trust and willingness to follow you;
- Charge your customers as little as you can bare instead of (the regular and mainstream way) as much as the market could bare;
- Create a platform for collaboration and open all your information for third parties;
- Give your product’s core value for free and monetize on the additional value your product can provide to customers;
The rest of the principles I will left for you to discover.
After reading this one I added the other Jeff’s books to my to-read list in goodreads.
Probably the next books I am looking forward to reading (listening) are as follows: