I found a very reasonable article from Mixergy. The post is about starting your own business without needing an exact idea or cash upfront. The is a video but you have to pay in order to view it. The good news is there is a video transcript in the bottom. It’s a bit longer but it is worth the time to read it.

Here is the exact link: SnapInspect: How To Find A Software Idea And Pre-Sell It Before It’s Built (Without Any Coding Skills Or Capital) – with Sam Ovens